Nuove opportunità di business

Dominating emerging opportunities, watching the new competitive space

In order to keep its leadership, a company has to reinvent its industrial sector, which implies a continuous rethinking of its own strategy.
The new strategic paradigm leads the company to:

• change the rules of the game that have enabled it to remain in a consolidated industrial sector
• redefine boundaries among industries
• create completely new sectors

Innext helps companies perceive and understand what real business opportunities are available and it assists them in structuring trade initiatives and an effective sales force to take utmost advantage of newly-detected competitive areas.

Innext supports companies in exploring new markets and in implementing commercial plans to find new high added value clients:

Focus:
Innext method to find new business opportunities

• Analysis of the internal context with a view to thoroughly investigating the business in terms of:
  - “product”: product portfolio, existing core competencies, experiences, technical skills
  - “sector/market”: type of client, level of need met, geographic areas covered
  
  
• Analysis of the external context with a view to fully investigating the sector/market in terms of current segments, market/sector trends, business model, latent needs, potential segments, potential clients
  
  
• Identification of the real business prospects in new geographic markets and reference sectors
  
  
• Formulation of a commercial action plan to define the steps for penetrating a market or a sector
  
  
• One-to-one contact with potential clients to find commercial opportunities or new needs
  
  
• Identification of possible scenarios associated with product diversification assumptions
  
  
• Support in the strategic diversification decision-making process
  
  
• Drafting of an action plan to implement product diversification and market penetration
  
  
• Support to the implementation of the diversification process
  
  

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For further information:
Giorgio Bertolini,
Tel 0261294090, e-mail: marcom@innext.it

See the reports from our clients